Liquid Death spent $1,500 making their first ad called "Deadliest Thing on Earth." It generated 3 million views in 4 months and helped them build a brand now valued at $1.4 billion.Here's what… | Marco Battaglia | 23 comments
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linkedin.com
Liquid Death spent $1,500 making their first ad called "Deadliest Thing on Earth." It generated 3 million views in 4 months and helped them build a brand now valued at $1.4
Liquid Death spent $1,500 making their first ad called "Deadliest Thing on Earth." It generated 3 million views in 4 months and helped them build a brand now valued at $1.4 billion.Here's what happened:2017. Mike Cessario had worked in advertising for years at Netflix and other agencies.He remembered something from 2009 at Warped Tour music ...
23 views6 months ago
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Liquid Death took a direct shot at the soda industry with its viral ad “Soda Marketing Is BS.” The campaign called out a simple truth: most athletes and models in soda ads don’t actually drink what they promote. Liquid Death positioned its low-sugar sparkling water as the drink that truly fits the lifestyle those ads pretend to sell. Why it worked: the brand used a bold, provocative opening to grab attention instantly. By calling out the entire category, Liquid Death became the “truth-teller” an
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We ran a Big Game commercial to help solve a Big Problem: exploding heads from extreme energy drinks. Liquid Death Sparkling Energy is the easy-drinking energy drink. With just 5 calories, unextreme caffeine (100mg), zero sugar, and a clean refreshing taste, it’s an energy drink for days when you want more than one energy drink. Share this with a friend who you think might be at risk for an exploded head. Then head over to Amazon, Walmart, Target, Kroger, Albertsons, 7-Eleven, or any fine retail
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