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Your Facebook ads didn’t fail, your strategy did. 😬 Meta’s new algorithm (Andromeda) showed up in Feb, got named in July, and crushed ROAS by Sep. We saw it coming. Here’s what’s working now👇 - 1 campaign - 1 ad set - 8–10 solid creatives (UGC, testimonials, founder vids, benefits) - Simple structure, strong content 💥 Spending under $10K/month? Don’t overthink it. Let your creatives do the heavy lifting. 💡 Most agencies won’t say it, but the algorithm loves simplicity good storytelling. #fac
0:53
Your Facebook ads didn’t fail, your strategy did. 😬 Meta’s new algorithm (Andromeda) showed up in Feb, got named in July, and crushed ROAS by Sep. We saw it coming. Here’s what’s working now👇 - 1 campaign - 1 ad set - 8–10 solid creatives (UGC, testimonials, founder vids, benefits) - Simple structure, strong content 💥 Spending under $10K/month? Don’t overthink it. Let your creatives do the heavy lifting. 💡 Most agencies won’t say it, but the algorithm loves simplicity good storytelling. #fac
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Meta’s Andromeda algorithm has changed how ads win in 2026. With AI now handling audience targeting, creative quality and freshness are doing the heavy lifting. That’s why successful brands are refreshing ads monthly on smaller budgets—and weekly at scale. What’s working? Carousels and strong text-only ads that give the algorithm more signals to optimize against. The takeaway: You don’t out-target Andromeda—you out-create it.
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