Consumer Journey - Search Videos

McKinsey's Consumer Decision Journey

McKinsey's Consumer Decision Journey

Assessing the customer journey is a vital component of developing an effective marketing strategy. Learn about the steps recognized by the McKinsey Consumer Decision Journey and see what sets it apart from the traditional funnel model.

3.5K viewsJan 10, 2018

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12K views · 168 reactions | That third visit is the key to customer loyalty. A flawless experience on their first two visits only gets you to 42% likelihood of return, but nailing that third time jumps their loyalty to 70%. Flag those new customers and focus on consistency to turn them into regulars. Follow @owner for more restaurant growth tips! | Owner.com | Facebook

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