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Storyboard18 | Why Does A Brand Need To Have A Purpose? | N18S | CNBC TV18
#Storyboard18 | Procter & Gamble India has been driving a lot of purpose-led initiatives, whether it is Whisper's hashtag#KeepGirlsInSchool or Ariel's hashtag#ShareTheLoad. In her first conversation with Storyboard18, Mukta Maheshwari, CMO of P&G India and Vice President & Category Head - Fabric Care speaks with Shibani Gharat about why a brand ...
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