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In 2013, Volvo Trucks released a bold and unforgettable ad of action legend Jean-Claude Van Damme performing a perfect split balanced between two reversing trucks 😮‍💨 But this wasn’t just cinematic flair. It was a precise, real time demonstration of Volvo’s dynamic steering system. No CGI. No second takes ❌ Here’s what made this ad iconic 👇 • One take, one shot: Captured at sunrise on a closed runway in Spain. • Real trucks, real stunt: The stunt was to show Volvo’s razor sharp accuracy and p
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I showed my 10-year-old the iconic Epic Split Volvo commercial (viral TV ad from 2013) — Jean-Claude Van Damme calmly doing yoga between two moving trucks, all in one camera take!— and without… | Peter Wyspianski
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