Wichita State’s deal with Nike, announced earlier this year, is now officially in effect, bringing with it high-profile brand ...

In the Substack piece, El-Erian argued that the real impact of the tariffs — what some critics have labeled a direct “tax” on Americans — has been delayed, not dismissed, and is poised to be felt ...

UPDATE (08/18): After debuting it at the Summer League in July, Under Armour has announced that the Fox 2 signature shoe will ...

Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, ...

Under Armour has launched its latest campaign "Be the problem", marking its latest offensive in football. The campaign turns ...

South Carolina football and the entire athletic department are switching from Under Armour to Nike starting in 2026 for ...

Under Armour and Stephen Curry are officially launching the Curry Series 7, a "super shoe" the first of its kind.

South Carolina is switching its uniforms from its long relationship with Under Armour to Nike. USC athletic director Jeremiah ...

With the news that South Carolina will be switching from Under Armour to Nike beginning in 2026, it seemed appropriate to ...

South Carolina will approve a new athletic apparel agreement on Aug. 22. The Gamecocks are nearing the end of a 10-year deal with Under Armour.

Endorsement deals have become a major part of the basketball industry. Shoe deals end up being by far the biggest endorsement ...