The brand debuted a new bottle that was intended to be more environmentally- and user-friendly and was reportedly a direct ...

The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.

Tropicana redesigned its iconic orange juice bottles, making them smaller and changing the "crown" cap, and customers aren’t ...

Customers are frustrated as Tropicana orange juice has replaced its iconic clear, circular plastic bottle with a thin neck ...

Before its carafe shape, Tropicana juice came in a carton with an image of an orange with a straw sticking out of it. The ...

After approving $23 million to help repair the Tampa Bay Rays' hurricane-shredded roof at Tropicana Field late last week, the ...

Tropicana customers are in revolt over an orange juice bottle redesign. Again. Tropicana recently ditched its distinct orange ...

A story that caught our eye claims sales of Tropicana orange juice have tanked since the company changed the shape of its ...

Tropicana customers are in revolt over an orange juice bottle redesign. Again. Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck ...

The St. Petersburg City Council reversed course on Thursday and won't be spending money to repair the Tampa Bay Rays' ...

The St. Petersburg City Council reversed an earlier decision to spend more than $23 million to repair the roof of Tropicana ...

Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded rectangular-shaped bottles, which featured a round, beveled neck and thick, crown-like bottle cap.