Zixi, the industry leader for reliable, live broadcast-quality video over IP networks and provider of the award-winning Software-Defined Video Platform (SDVP®), today announced a partnership with DICE ...

Why the heck would Chick-fil-A start a streaming channel? Is this a completely new strategy or a copycat move? I endeavored to find out, and this is what I learned.

AI is the buzz term of 2024, and indeed, tech companies have put a lot of resources and commitment into adding or improving AI components in their products and services. The term AI covers a wide ...

SGAI is an ad-insertion technique that combines the advantages of CSAI and SSAI. This approach allows for more targeted ads and better technical delivery. It's part of an industrywide effort to ...

In edtech, the demise of third-party cookies may be even more dire than in ad-supported streaming, since course web­sites are typically designed with third­-party in­tegrations that deliver crucial ...

Content is king, but when it comes to monetizing CTV advertising campaigns and maximizing their effectiveness, it’s secondary to the data and metrics that guarantee that their marketing efforts are ...

With the holiday season upon us, consumers are ramping up spending and turning to CTV more than ever. Angelina Marmorato, AVP of Sales and Partnerships at Lemma, has put together a set of actionable ...

Gracenote, the content data business unit of Nielsen, has launched a new Data Hub providing insight into the current state of subscription video-on-demand (SVOD) programming to identify global content ...

Samba TV's recently released report, Live Sports on Streaming Platforms, provides five key sets of data points to help advertisers and sports leagues better target their audiences both during and ...

StackAdapt recently announced they are working with Disney and Bell Media to provide their demand-side platform for agencies to access inventory programmatically. “Our relationship with Disney allows ...

The allure of CTV is undeniable: It combines the broad reach and brand presence of traditional television with the precision of digital targeting. Yet, as advertisers venture into this new channel, ...