From a streaming perspective, streaming viewership in January was up 3% versus December and the category accounted for the ...

Historical reach of the Super Bowl has been reported using Nielsen Total Audience Metric (TA). Nielsen retired TA in January 2025 in favor of Big Data + Panel Reach, which more precisely measures ...

Streaming’s share of TV viewing in Mexico saw a slight decrease during January, dipping by 0.6 percentage points compared to ...

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

Unlock independent third-party data to measure, analyse and optimise your ad campaigns to maximise your media investment with ...

At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a culture grounded in our values of inclusion, ...

年末通常是美国媒体的繁忙时段，2024 年的音频也不例外。2024 年的最后三个月充斥着新闻、体育和娱乐话题。在 2024 年第四季度，音频占美国人每日媒体时间的近 20%--这意味着在广播、播客、流 ...

Akhir tahun biasanya merupakan waktu yang sibuk bagi media di AS, dan tahun 2024 tidak terkecuali untuk audio. Tiga bulan terakhir di tahun 2024 dipenuhi dengan berita, olahraga, dan topik hiburan ...

연말은 일반적으로 미국 미디어에서 바쁜 시기이며, 2024년 역시 오디오에서도 예외는 아니었습니다. 2024년의 마지막 3개월은 뉴스, 스포츠, 엔터테인먼트 관련 주제로 가득했습니다. 오디오는 ...

ช่วงปลายปีถือเป็นช่วงเวลาที่สื่อในสหรัฐอเมริกาคึกคัก และปี 2024 ก็ไม่มีข้อยกเว้นสำหรับสื่อ ...