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Domino’s brings Emergency Pizza to ‘Squid Game’ with ad partnership
The campaign is the first since Kate Trumbull officially took over as CMO and iterates on a program that has been central to ...
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Adobe names former Intuit marketer as CMO to expand brand reach
Lara Balazs previously helped Intuit revitalize its brand identity and led go-to-market strategy for its AI-driven financial ...
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How Campari adapts to market trends to shape holiday experiences
The company’s vice president of marketing for America dishes on an expansive holiday strategy encompassing brands like Aperol ...
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Oscar Mayer reheats classic bologna ad with sing-to-pay campaign
The Kraft Heinz brand re-aired the iconic 1974 spot during Thanksgiving Day football and will give consumers a chance to win ...
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Pizza Hut adds Deutsch, VML to agency roster
Deutsch will lead mass media brand and creative strategy while VML will handle omnichannel strategy, loyalty and CRM efforts ...
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What Google Chrome’s potential sale means for the future of advertising
The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley ...
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