It’s an ongoing marketing campaign Sandy Hook Promise (SHP) cofounder Nicole Hockley and team have to keep reinventing year after year, but the KPIs remain the same and as critical as ever: Prevent ...

Another SNL50 spot that was discussed at last week’s Campaign Convene was T-Mobile’s, which featured current cast members ...

The rapper Yung Gravy has added flavor to a new Audible audiobook. The artist, whose real name is Matthew Raymond Hauri, has ...

In 2019, WPP sold a 60% stake in Kantar to Bain Capital, originally valuing Kantar at £3.2bn, with long-term goals to ...

While being a solopreneur certainly has its appeal and there are numerous upsides, it can also feel isolating at times.

According to research from the Ad Council, one in five young people have reported symptoms of depression, while a quarter reported feelings of anxiety. By bringing mental health awareness to an online ...

Duncan Meisel, executive director of Clean Creatives, said: “Investors in IPG and Omnicom should understand the fossil ...

WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is ...

Campaign has been expanding its global footprint, launching in Canada, Germany and Indonesia in 2024. Gideon Spanier, UK ...

Webster referred to the approach as walking into AI “blindly,” stating that if the company knows what’s driving the business, ...

It’s no secret that innovation thrives where bold ideas collide with fearless action.

Havas has promoted Tamara Greene, managing director of global brands, to chief client officer of global brands at Havas ...