News

‘Bank of Queenslanders’ via Team One
Bank of Queensland (BOQ) is strengthening its connection to the sunshine state in its ‘Bank of Queenslanders’ campaign via ...
Cautious green shoots break through cracked ad spend numbers
“Morgan Research’s Net Buying Intention (major household items) has crept up to a 3 year high. “Plus, both mortgagees (and ...
Microsoft AI-Enabled Copilot and PCs via Giant Squid
The work is the first under the new Microsoft Copilot+ PC Commercial brand in Australia, with more content, creator ...
GWM Haval H6 Hybrid delivers more OOOHs than any other via Thinkerbell
Building on GWM’s ‘Go With More’ platform, GWM is showcasing why GWM Haval H6 Hybrid delivers more OOOHs in a new campaign ...
'We’ve got total autonomy:' Emotive’s plan as a fully independent business
Emotive is going fully independent with ARN Media selling its holding back to the creative agency founders. The then APN News & Media took a stake in Emotive about a decade ago. Emotive CEO and ...
Emotive buys back the farm from ARN
The founders of Emotive have bought back ARN Media’s holding in the creative agency. “Emotive is now fully independent,” said founder Simon Joyce who, with COO Ben Keep, is now the owner.
Orchard hires EssenceMediacom’s Anthony Del Rio to head new testing division
Enero Group’s digital agency Orchard has hired Anthony Del Rio to lead a new experimentation practice focused on data-driven testing for marketing campaigns.
Pureprofile launches AI chatbot for market research surveys
Pureprofile, founded in 2000, operates consumer research panels across North America, Europe and Asia-Pacific, serving more than 850 clients including advertising agencies, brands and market research ...
Opinion
The advertising industry's identity crisis - Consolidation, culture loss and the human cost of the race to the bottom
The advertising industry has always prided itself on reinvention. It’s weathered the rise of digital, the dominance of platforms, and now, the sweeping impact of automation and AI. However, right now, ...
How DDB turned Goulburn into a Volkswagen town for EV campaign
Volkswagen, through its campaign Batteries Included by creative agency DDB Sydney, wanted to capture what it felt like to be driving its new electric vehicle (EV) models. The work positions the new EV ...
Activist investor has had a (part) win in its pursuit of SCA
Sandon Capital, an activist investor after the scalps of the members of the broadcaster SCA’s board of directors, has had a small win. The funds manager is campaigning for change at SCA, including ...
Wodonga Council media account out to pitch
Wodonga Council has put its media and marketing account out to pitch, calling for submissions from agencies and contractors to deliver a range of advertising and communications services, AdNews can ...