Signpost India has bagged a nine-year exclusive contract from BMRCL for advertising rights across 67 Bengaluru Metro stations ...

Microdramas, a new form of entertainment, are taking over social media platforms, providing short, episodic content. These ...

Shantanu Sapre is the new chief business officer at Lowe Lintas. He returns to the agency after a previous 15-year stint. Sapre brings three decades of experience in advertising and brand management.

India's statistics ministry plans to overhaul its inflation measurement by sourcing price data directly from Amazon and ...

Chinese smartphone brand Honor, in partnership with PSAV Global, announces plans to begin smartphone production in India by ...

Blue Star anticipates exceeding its room air conditioner sales forecast this financial year, driven by the Indian ...

Elon Musk's AI startup, xAI, has made Grok 2 open source. Grok 3 will also be open source soon. Musk believes xAI will ...

Karnataka Milk Federation (KMF) has generated a profit of Rs 3.7 crore over three years by supplying ice cream to Gujarat ...

The Behavioral Stack framework provides a comprehensive understanding of consumer behavior in today's complex markets. It ...

AI highlights the importance of precise prompts for generating effective results, emphasising that a well-defined problem is ...

In the heart of Mumbai, Classic Legends is resurrecting iconic Indian motorcycles like Yezdi and Jawa. For Boman Irani and ...