Intuit challenged itself to execute new name, image and likeness partnerships in real-time as up-and-coming stars emerged ...

Madness is April taxes. NCAA players earned millions in NIL. How do colleges like South Carolina University help ...

Kasparas Jakucionis, Egor Demin, and other top European prospects made the move from club basketball in Europe - Barcelona ...

The Volunteers make a massive decision that will ultimately change the way the NIL era has been going after moving on from ...

The Name, Image, and Likeness (NIL) era has certainly transformed the college athletics landscape. With many student-athletes ...

A federal district judge this week advanced significant parts of quarterback Jaden Rashada’s fraud lawsuit against University ...

College football fans know Steve Spurrier as the visor-throwing, scoreboard-lighting legend who never held his tongue. But in ...

In the world of NIL deals, few athletes have made as much of an impact as Livvy Dunne. The LSU gymnastics star has once again ...

This was to be the last season of Iamaleava's original four-year, $8 million deal, which was set to pay him $2.2 million this ...

As of April 2025, Shemar James has signed multiple NIL deals. He partnered with Florida Victorious, a Florida Gators collective. He also joined hands with Chomp Out Hunger, The Verb Kind ...

Texas Tech Red Raiders star JT Toppin decided to bypass the NBA Draft to return to college, amid a massive NIL deal.

In the dynamic age of college sports, name, image, and likeness (NIL) rights have revamped how student-athletes monetize ...