From NBC and Peacock targeting her games to a slew of NIL partnerships, the basketball star’s team has carefully positioned ...

Expect to see USC star JuJu Watkins spending a lot more time with Jake from State Farm. The sophomore guard signed an NIL ...

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If you’ve been following the story, you know that Watkins ultimately chose the other USC—the University of Southern ...

Hannah Hidalgo scored 24 points and No. 6 Notre Dame defeated JuJu Watkins and third-ranked Southern California 74-61 in a ...

USC coach Lindsay Gottlieb asked Iowa leaders how they handled Caitlin Clark's time in the spotlight as she supports Trojans ...

Just four games into her sophomore season, JuJu Watkins keeps making history. The star USC guard hit a major milestone Friday ...

Despite a 24-point effort from JuJu Watkins, No. 3 USC fades in the fourth quarter of a 74-61 loss to No. 6 Notre Dame.

As part of her NIL deal, JuJu Watkins is expected to appear in State Farm commercials, social media promotions and other ...

A breakdown of JuJu Watkins' game in USC women's basketball's difficult loss against Notre Dame at home on Saturday.

Southern California’s JuJu Watkins reached 1,000 career points in the second fewest amount of games in NCAA Division I ...