In an exciting development for sports enthusiasts and students alike, the University of South Carolina (USC) Athletics has announced a landmark 10-year partnership with Nike, set to take effect on ...

There is a clause in the USC-Nike contract that will provide South Carolina basketball with A’ja Wilson branded Nike gear.

When South Carolina signed its apparel deal with Nike last week, there was a surprise in the terms sheet of the contract.

The University of South Carolina has approved a new apparel agreement with Nike, as the school’s athletics programs will move ...

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it ...

Will LaNorris Sellers be a Heisman finalist? Will South Carolina football make the College Football Playoff? Here are 5 bold ...

Opinion editor Matthew T. Hall interviewed USC great Marcus Lattimore whose book is out ahead of a season of high hopes for ...

South Carolina football takes on Virginia Tech for the 2025 season opener. Here's how to get tickets for the game in Atlanta ...

Wide receiver Jakobi Meyers has requested a trade from the Las Vegas Raiders after failing to agree on a contract extension.