South Carolina QB LaNorris Sellers joins Beats Elite class in a major NIL deal, adding to his $3.7M portfolio.

One of the top returning quarterbacks in college football, LaNorris Sellers also capitalized on the NIL front ahead of the ...

For those of you who don’t remember, the Beats Pill character was the star of the early Beats By Dre ad campaigns. Now ...

In the era of name, image, and likeness (NIL), athletes wearing a product is it's own business. On Tuesday, Beats by Dre ...

Ohio State is a week away from a massive showdown against the Texas Longhorns. Two of the preseason favorites to not just ...

Michigan football true freshman quarterback Bryce Underwood signed a massive NIL deal with Beats by Dre for the 2025 college ...

The star quarterback signed his NIL deal with Beats by Dre, then gifted his teammates some new headphones ahead of the season.

Mateer recently entered into a name, image, and likeness agreement with the worldwide brand Beats by Dre. Oklahoma football released a video of Mateer walking into Gaylord Family Oklahoma Memorial ...

The Beats by Dre Fit Pro earbuds are less expensive than the AirPods Pro, but they don't skimp on performance. By Allen St. John The Beats by Dre Fit Pro is a noise-canceling true wireless earbud ...

As Tennessee starts to wrap up training camp, Josh Heupel’s message was about tuning out the noise. Peyton Manning them ...

The company's success. Beats by Dre accounts for 61 percent of the premium (>US$100) headphone market in the U.S., while Bose has just 22 percent and Sony a tiny 2 percent.

Let’s face it: Beats headphones don’t need press. The brand is, by far, the most recognizable in its market. In fact, it could be argued that a published review of a Beats by Dr. Dre headphone ...