Online adverts are sometimes so personal that they feel eerie. Even as a researcher in this area, I'm slightly startled when ...

Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

If 2025 taught shoppers anything, it’s that the sketchiest ads aren’t always obvious scams. A lot of them look polished, ...

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

Demand Gen campaigns may be the newest addition to the Google Ads toolbox, but they haven’t received the same attention or hype as Performance Max. At the core is their divergence from Google’s ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

Every day, millions of consumers encounter thousands of advertising messages without realizing the sophisticated psychological techniques embedded within them. Modern advertising campaigns rely ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: McDonald's Sweden / Nord DDB Ever felt a craving for a burger and fries after a night out ...

This is why I am against automated cars. At first things will look amazing. Car accidents will go down, car rides will be cheaper than owning. You would be crazy not to take advantage. Once everything ...

an Amazon spokesperson told Ars Technica: "Advertising is a small part of the experience, and it helps customers discover new content and products they may be interested in. If customers don’t like a ...

From a teacher’s body language, inflection, and other context clues, students often infer subtle information far beyond the lesson plan. And it turns out artificial-intelligence systems can do the ...

Artificial intelligence (AI) models can share secret messages between themselves that appear to be undetectable to humans, a new study by Anthropic and AI safety research group Truthful AI has found.