BELLINGHAM — Three years ago, Southwest Airlines started flying out of Bellingham, aiming to do what it had done in dozens of smaller airports — sell lots of tickets to people who have few ...

Bob Jordan recently introduced major changes to the way the low-cost airline works, which caused a stir among loyal fliers ...

Southwest Airlines' positives include top line growth initiatives like new routes, new fees, and ambitions in the European ...

Hosted by Aby Varma, founder of Spark Novus, this Marketing AI SparkCast episode explores why every enterprise needs an AI strategist. Featuring Nicola Smith from Southwest Airlines, the conversation ...

Southwest is getting assigned seating and red-eye flights. What I'm now doing differently with my credit cards.

Southwest Airlines is ditching its signature unassigned seating policy. Southwest, the US's largest domestic carrier, celebrates its customer- and employee-focused mission. The airline found ...

Southwest Airlines is making some interesting new additions to its route map. The Dallas-based carrier filed plans over the weekend to add eight new domestic routes, as first seen in Cirium ...

Southwest Airlines Q4: EPS Beats, Revenue Misses, CEO Highlights Growth Strategy & Efficiency Goals Akanksha Bakshi Thu, Jan 30, 2025, 10:56 AM3 min read ...

United Airlines updated its app to include features like countdowns, gate directions, and real-time updates for connecting flights. The app uses AI-powered Connection Saver technology to notify ...

Southwest faces stiff competition from both low-cost carriers and larger network airlines. Its ability to successfully implement new revenue strategies while maintaining its core brand identity will ...

Southwest Airlines will lay out a strategy on Thursday to turn around its business and restore profit margins to pre-pandemic levels as the U.S. carrier faces pressure from an activist investor to ...

Rob Britton is a retired American Airlines executive who now teaches marketing and strategy at Georgetown University. He said it’s important to remember Elliott is a minority owner of Southwest.