The QVC Group apparently isn't worried about TikTok's future. The owner of shopping channels QVC and HSN is launching a 24/7 live shopping destination on TikTok.

The QVC Group, which includes the QVC and HSN shopping networks, will establish 24/7 live shopping experiences on TikTok Shop.

Stacy Bowe is now president of HSN brand and U.S. merchandising, and Qurate is looking for a chief growth officer to helm streaming, digital, social and new business development.

The QVC Group, which runs the QVC and HSN shopping channels, is laying off about 900 employees as part of its plan to consolidate and become a bigger player on social media and streaming platforms ...

About QVC and HSN QVC® and HSN® are world leaders in video commerce (“vCommerce”), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.

QVC ® and HSN ® are world leaders in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.

QRG announced the closing on Wednesday along with consolidating operations into Studio Park in West Chester, Pennsylvania to optimize social and streaming expansion.

WEST CHESTER, Pa.—As part of an ongoing expansion of its home shopping channels onto streaming platforms, Qurate Retail has announced that HSN has debuted on Sling Freestream, a free ad-supported ...

West Chester, Penn. – Qurate Retail Group is reworking executive responsibilities as it shifts its focus to live social streaming. That includes consolidating its merchandising leadership for the QVC ...

The QVC Group, which includes the QVC and HSN shopping networks, will establish 24/7 live shopping experiences on TikTok Shop.