How Jaguar’s rebranding gamble triggered a 98% collapse in sales Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades.

Jaguar sales dropped over 97 percent in Europe after production was halted. Despite the sharp decline, this outcome was ...

Jaguar's European sales tanked to just 49 cars in April 2025 after a divisive rebrand and EV pivot. Can the iconic brand recover, or is it game over?

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

The sales collapse coincides with Jaguar’s ambitious rebranding initiative, launched in November 2024, as part of its pivot to becoming an all-electric, ultra-luxury marque by 2025.

Jaguar has experienced a steep drop in European sales following a major rebranding and product shift. Stock performance remains under pressure due to declining revenue and lack of new product ...

The headlines wrote themselves. ‘Go woke, go broke!’ said the Daily Mail, and ‘Sales Plummet’, said the Sun. Only a few ...

‘Jaguar’s “collapse in sales” has nothing to do with anything other than the ending of production. It’s like saying that sales of Morris or Hillman cars have “collapsed” in 2025 ...

Menzies Research Centre’s Freya Leach has discussed luxury car company Jaguar’s massive collapse in sales by almost 98 per cent in Europe following last year’s woke rebrand. “There also seems to be a ...