But for the first time since 1980, the Hoosiers' athletic programs have a mascot, and it coincides with the best season in ...

Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...

We’re pretty sure “sexy” isn’t the right adjective for any costumed college football mascot, but this pollster went there so we might as well weigh in. In a list called “Hotties Deserving a Heisman: ...

Newark High School junior Bradley Pastorius performs as the school's wildcat mascot, JJ the Wildcat. The district recently debuted a new crimson and white mascot costume named after its first ...

NEW YORK (AP) — With Halloween on the horizon, Chicago Costume is stuffed. Packaged costumes, including superheros and Japanese animation characters in both kid and adult sizes, dangle near colorful ...

Thanks to the quick response of a tight-knit community, Fabens High School now has a brand-new mascot costume to help the Wildcats cheer on its football team. The new Wildcat will be cheering on the ...

The WNBA's New York Liberty game against the Washington Mystics on September 9 had more than basketball on the schedule. At halftime, Ellie the Elephant stepped into the spotlight with a tribute to ...

When New York Gov. Kathy Hochul is trailed by the state’s new, neon-green, shaggy-haired phone ban mascot, the person inside the costume may be pocketing $300, minus agent fees. Hochul unveiled the ...

The No. 6 Oregon Ducks are grabbing headlines vs. the Oklahoma State Cowboys as quarterback Dante Moore and freshman receiver Dakorien Moore are flexing their explosive playmaking ability. ... However ...

A Florida man working as a Chuck E Cheese mascot was arrested in full costume during his shift at a restaurant in Tallahassee after being accused of credit card fraud, video shows. A woman told police ...

Kids and parents watched as a Florida man dressed in a Chuck E. Cheese mascot costume was arrested for alleged credit card theft. "We’re gonna detain the mouse," an officer said in the bodycam footage ...