Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

Google is testing the ability to automatically assign a “New Customer Value” in “New Customer Acquisition (NCA)” campaigns — without the advertisers’ consent amid pushback from agencies supporting ...

Sara Giordano does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

As an owner, manager, or leader of a small business in a seasonal market, it’s easy to get consumed by the numbers—sales, margins, costs, and growth rates. But behind every spreadsheet and business ...

This article details how to define your ideal customer profile (ICP) for highly effective marketing. It emphasizes using ChatGPT with specific prompts to identify best client traits, uncover core ...

Forbes contributors publish independent expert analyses and insights. I write about the psychology of leadership, tech and entrepreneurship. On the surface, it sounds impossible to disagree: to be ...

Science is the great antidote to the poison of enthusiasm and superstition. —Adam Smith on motivated reasoning The road to happiness is rocky. Some folk psychologists argue that happiness is a ...

Aligning your values with your actions fosters business growth and builds trust with others. Success requires honest self-assessment and surrounding yourself with the right, supportive team. What ...