Instead of traditionally showcasing the combatants walking from their dressing rooms and into the ring, fight fans got commercials. Photo: Chris Unger/Zuffa LLC On paper, Paramount+’s debut UFC ...

During UFC 324 on Saturday, fans were concerned after a video surfaced online of referee Mark Smith being helped backstage after working a fight earlier in the night. UFC president Dana White ...

The Ultimate Fighting Championship is adding a new name to its broadcast team. Paramount, the new broadcast partner of the UFC, announced on Thursday that it would be adding one new member to the ...

Russian forces near collapse in Kupyansk as Moscow allies concede city lost: Report Science says marry the right person and you’ll be more successful, except for 1 (very personal) catch Man's ...

Joshua Van's crowning achievement brings more questions than answers. Van succeeded in dethroning Alexandre Pantoja to become the second youngest UFC champion ever, but the outcome of their fight at ...

Worried about a bubble? Innovator Capital has 160 ETFs designed to let you ride the bull market with your seat belt securely fastened. The stock market has been on a feverish tear. A $100,000 ...

Ten days ago, Quillan Salkilld did not have a fight booked. Now he's a legitimate contender for Knockout of the Year. On Saturday, Salkilld pulled off a stunning and scary head kick that left Nasrat ...

Bud Light’s newest campaign features Ultimate Fighting Championship's Bruce Buffer and Dustin Poirier, announcer and former fighter respectively. The hero :30 spot, seen here, opens on a UFC fan who ...

Forbes contributors publish independent expert analyses and insights. DJ Siddiqi is a reporter who covers the NFL, NBA, and pro wrestling. Dustin Poirier is one of the most respected UFC fighters of ...

Bruce Buffer and Dustin Poirier recently appeared in a new Bud Light commercial. The UFC’s official beer sponsor’s continues to use creative campaigns to unite fans. Their latest project highlights ...