Luxury carmaker Audi on Tuesday said its half-yearly retail sales declined 63 per cent year-on-year to 2,128 units.

Although Audi’s sales were down, those of its contemporary rivals, BMW and Mercedes-Benz, were up. In 2024, BMW sold 371,346 vehicles, including over 50,000 battery EVs.

Audi avoids July price hikes in the U.S. as sales drop 19%, citing tariffs, weak demand, and model transitions amid global ...

Audi delivered 42,710 new vehicles in the first quarter of 2025. This is a year-over-year decline of just 3 percent. During the same period in 2024, the brand sold 44,226 new cars and crossovers ...

Chief financial officer Jürgen Rittersberger cited several reasons on Tuesday for this decline: a 16% drop in Audi brand sales to 407,000 cars ... The supply issues with the large V6 and V8 ...

The company witnessed a 21% decline in Germany, a 13% drop in North America, and an 11% drop in China. Audi EV Sales: Out of its overall deliveries, over 164,000 were fully electric models, ...

When a sales decline occurs, the first step is to triage — spend personal time reassuring your internal and external teams, and glean valuable insight from what has plagued them.