After turning down what insiders say was a Rs 300-crore renewal deal with Puma, Virat Kohli is taking his next big swing. The ...

As Kohli switches to Agilitas, we revisit some memorable campaigns that came out of the Puma and Kohli collaboration.

This isn’t just a brand switch. It’s a clear sign that Kohli is thinking beyond endorsement fees and looking at long-term value, not just lending his name to a product, but building something of his ...

Kohli, who recently completed his eight-year relationship with Puma as its brand ambassador, has declined the German ...

India cricket superstar Virat Kohli has reportedly swapped sportswear giant Puma for startup Agilitas. Reports out of India ...

Indian cricketer Virat Kohli has invested in sportswear manufacturer Agilitas, aiming to boost its global expansion ...

Cricketer Virat Kohli has reportedly invested in sportswear startup Agilitas as an investor and co-creator, with financial ...

Virat Kohli invests in Agilitas, a homegrown sportswear brand, and plans to take the brand global. The company will leverage ...

Kohli joins homegrown aspirational sportswear maker Agilitas as an investor and co-creator, company plans to go global riding ...

Virat Kohli's association with Puma, one of the most recognized player-apparel partnerships in Indian sport, is coming to an end. After eight years together, the 36-year-old will part ways with ...

Virat Kohli is set to become an investor and co-creator in Agilitas, an Indian sportswear company, foregoing a substantial renewal offer from Puma. This move will see Kohli taking a stake in the ...

Kohli's decision to limit branded content on his Instagram feed reflects a broader shift among top-tier influencers who are increasingly prioritizing authenticity over overt promotion, believe experts ...