With Thanksgiving upon us, the Macy's Thanksgiving Day Parade is a staple of the day. See how the iconic floats have changed throughout the years.

The Macy's Thanksgiving Day Parade takes to the streets of New York City Thursday. Here's when it starts, how long it lasts and where it's streaming.

The show must go on and the Macy’s Thanksgiving Day Parade will go on rain or shine, Macy’s tells NBC New York. The parade is scheduled for Thursday in New York City and unfortunately, the forecast looks rainy.

Santa Claus "passed triumphantly through the streets" of Manhattan in the first-ever Macy's parade - then known as the Macy's Christmas Parade - on Thanksgiving Day, Nov. 27, 1924. (New York Daily News) A float depicting "Little Miss Muffet" takes part in the Macy's Christmas Parade on Thanksgiving Day in 1924. (Courtesy Macy's, Inc.)

Dancers, marching bands, and more attend the first day of rehearsals for the 2024 Macy’s Thanksgiving Day Parade on Monday, Nov. 25, 2024, at Macy’s Herald Square in New York City.

The annual tradition has been taking place in New York City for 100 years as of 2024. Learn more about the first-ever Macy’s parade.

The holiday season really kicks off when the massive helium balloons start floating through New York. Here's everything you need to know about this year's parade.

The Macy’s Thanksgiving Day Parade will be available to watch on NBC, Peacock, and Furbo. The parade will begin at 8:30 a.m. ET on the Upper West Side in Manhattan and finish around noon outside the Macy’s flagship store at 34th Street Herald Square. Additionally, there will be an encore show broadcast at 2 p.m.

NBC may be forced to swallow triple the yearly fees it has been paying to hold onto the broadcast rights for the Macy’s Thanksgiving Day Parade, according to a report. The Comcast-owned network – which has had the broadcast rights to the holiday TV staple since 1953 – is currently trying to nail a new deal to keep the festive event for the next decade,