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Taylor Swift's Eras Tour Book Is Breaking Records at Target

CBS News on MSN · 3d

Taylor Swift's Eras Tour book hits Target stores today. Here's what to know.

The new keepsake, titled "Taylor Swift | The Eras Tour Book," is available only at Target. It hits the retailer's stores on Friday, while it will become available for sale on Target's website on Saturday. Swift self-published the book under Taylor Swift Publications.

Taylor Swift Fans Flock to Target for Exclusive Merch on Black Friday

The pop star and retail giant teamed up for exclusive versions of "The Tortured Poets Department: The Anthology" and her official Eras Tour book.

Philadelphia Inquirer · 2d

Taylor Swift’s ‘Eras Tour’ book launch at Target was no big draw among Black Friday shoppers in Philly

The pop singer’s ‘The Eras Tour Book’ release didn’t trigger the same kind of excitement that typically follows when her concert tickets go on sale.

1d

Walmart Stock May Rise As Target’s Tumbles — Despite Taylor Swift Book

Walmart’s greater scale, skill at marketing discretionary items, private-label grocery line, and online shopping helped the ...

3don MSN

Why Taylor Swift’s ‘Eras Tour Book’ can’t become a New York Times bestseller no matter its success

The “Cruel Summer” singer’s book features “personal reflections, never-before-seen behind-the-scenes photos [and] all the ...

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