Social media and AI overviews have led many to pronounce the death of the internet. But, says Peter Wallace of GumGum, the ...
In the latest project, ‘Holiday Reads,’ the brand is letting book titles do the talking. Each execution puts books front and ...
At CES, where AI, retail media and martech ambition competes for attention, The Drum sat down with Nikhil Raj, CEO of ...
A ban on ads featuring High-Fat, Salt and Sugar products, also known as the Less Healthy Food ad ban, rolled out in Britain ...
That distinction matters because, while AI has been framed – lazily – as a threat to creativity, Allen sees the opposite ...
Crucially, Yahoo brings something many newer players don’t: a large, consent-based identity graph built from its publishing ...
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IAB’s David Cohen on future of full-funnel video, CTV’s performance push & keeping the ‘A’ in IAB
But now, in its 17th year, the IAB’s NewFronts have earned top billing. According to CEO David Cohen: “We’re not the side ...
Thomas Ranese. For all the noise at CES about the death of the marketing funnel, Thomas Ranese is not ready to write its ...
From lo-fi storytelling to social listening as a growth engine and joy-driven sustainability, the rules of social are being ...
Eddie Bernardon is chief racing officer at Aipex Racing, a title he cheerfully admits he invented because “chief racing ...
“Advertisers are raising the bar for both accountability and innovation,” said Rita Ferro, president of global advertising at ...
On stage in Las Vegas, McKinsey’s Bob Sternfels and General Catalyst’s Hemant Taneja joined Jason Calacanis to talk less ...
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