French luxury hotel brand Sofitel has officially checked into TikTok – armed with ASMR pillow menus, slow-motion croissant ...

Ad agency, design agency and marketing strategy leaders weigh in on whether new creative strategies will be sought by brands ...

What’s the difference between a creative agency and a cafe? For Kitchen, it’s a glass wall – behind which you’ll find a team ...

But the Nubbin is not, of course, real. It’s a fictional creation of TCKR Systems, an in-show tech company first seen as ...

For this week’s edition of Agency Advice, a handpicked global selection of top marketers’ vantage on how tariffs are ...

Greenpeace took some heat for using Gen AI to campaign against climate change. Act Climate Labs’s Florencia Lujani argues ...

Kamran Asghar launched his New York agency two and a half decades ago when he spotted that the ‘big boys’ were getting it ...

JM: Supply chain optimization (SCO) has been with us for some time, and as such, there are many approaches that promote and ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

Kamran Asghar launched his New York agency two and a half decades ago when he spotted that the ‘big boys’ were getting it ...

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter ...

It’s the debut work from Uncommon Creative Studio for the Diageo-owned brand. Diageo’s flagship brand, Guinness, has traveled to every state in America for a nationwide campaign that captures, over a ...