From a streaming perspective, streaming viewership in January was up 3% versus December and the category accounted for the ...

Streaming’s share of TV viewing in Mexico saw a slight decrease during January, dipping by 0.6 percentage points compared to ...

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...

Historical reach of the Super Bowl has been reported using Nielsen Total Audience Metric (TA). Nielsen retired TA in January 2025 in favor of Big Data + Panel Reach, which more precisely measures ...

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a culture grounded in our values of inclusion, ...

Multi-year deal includes Local TV and OTT measurement for stations across the country ...

Unlock independent third-party data to measure, analyse and optimise your ad campaigns to maximise your media investment with ...

The first Super Bowl to include Out-of-Home (OOH) viewing was SB LV. Nielsen began including OOH viewing into its National TV measurement in September 2020. As of Feb. 2025, Nielsen’s OOH measurement ...