How rebranding from Vaco Holdings to Highspring allowed this consultancy to streamline both its offering and branding.

Getting more for less from your agencies is good news, but only in the short term – act now to protect your brand in an ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Growth is top of the agenda at Carlsberg as it seeks to transform its marketing function to ensure its work is “exceptionally ...

The brand’s European marketing lead believes by making tyre advertising more “cool” and “digestible” it will help Hankook cut ...

A look at how to keep up with best practice in email marketing, ensuring brands making the most of the latest developments in a perennially effective channel.

Ads from the two travel companies stood out from a crowded category to rank among the UK’s top-performing campaigns this month, according to Kantar’s ‘The Works’ study.

Reddit has made great strides in improving its offer to brands - and now its CMO believes the social media platform is ready ...

OK, not quite the famous Springsteen lyric, but in today’s world of marketing leadership, it rings true. We talk a lot about ...

As the use of gen AI becomes widespread, could a mix of “quality, restraint and responsible use” help marketers avoid ethical ...

Skoda is looking to tap into “how customers feel” to establish itself as a credible EV player, so when people are ready to ...

The path from marketer to general management is one that is still rarely taken - but Kimberly-Clark’s John Starkey believes ...