Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne ...

Our relationship with media has also shifted post-pandemic, according to the data. For example, 19% of British adults now say ...

McVitie’s is celebrating 100 years of its Chocolate Digestive, but being the original or biggest brand in a category doesn’t ...

While 90.1% of marketers are degree educated, they are more likely to have an undergraduate qualification in a subject other ...

Marketing and advertising “won’t evolve by accident”, says Brixton Finishing School founder Ally Owen as the organisation ...

Martin Nance serves as Executive Vice President and Chief Marketing Officer for the club, where he’s responsible for developing fan engagement strategy through marketing, content and brand initiatives ...

Taide is the Senior Vice President for P&G’s European Brand function leading more than 1000 talented marketers and partner agencies across 49 countries. Her mission is simple: to fuel ...

Dr Grace Kite has more than 20 years’ experience using statistics to model commercial outcomes to see what drives growth. Throughout, she has prioritised coaching people to use results successfully.

Have you ever drafted a LinkedIn post, read it over three times and then deleted it instead of hitting post? Maybe you thought: “Who would be interested in what I have to say?” Or perhaps you ...

All five measures making up GfK’s Consumer Confidence Index have declined in April, putting the overall score at its lowest ...

Rather than retreating from dealing with climate issues, brands should realise the opportunity to lead in this space and ...

Hey kids, there’s a new marketing acronym on the block. You’ve heard of the 4Ps and the 7Ps, and the 3Cs, 4Cs and 5Cs. Well, ...