Do Americans think artificial intelligence will take human jobs? That it could cause harm? That it's capable of creativity?

Advertising & Promotions - Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from ...

Poor data quality leads to wasted ad spend and mistargeted campaigns. Learn how accurate data improves targeting, engagement, ...

Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? Do marketers and SEO experts think AI-written content does well in search rankings? The researchers found ...

What are the top ways mobile phones distract people at work? To find out, Clarify Capital surveyed 1,000 employed Americans. An infographic (below) covers key findings from the research. It delves ...

Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. This article explains why you must ...

Artificial Intelligence - Are senior marketers prepared to adapt their search strategies for generative AI search platforms ...

Marketing Content - Web design is the freelance design skill with the highest average hourly rate, and social media creation ...

Contact-level advertising helps enterprise B2B marketers reach decision-makers, personalize engagement, and align Sales and ...

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

What if your company were a person—someone you can sit down with, take out to lunch, and let babysit your kids? Would you like them as you would a best friend, or would you screen their calls? Often ...

Some 64% of B2B marketers say they plan to take a more B2C approach in 2025 and advertise on consumer-facing channels, such as Instagram. That's according to a survey conducted by Madison Logic and ...