Greg Lyons, who left the beverage giant late last month, will join the sandwich chain on the tail of a recent creative agency ...

The sponsorship supports “Bring the Juice,” which serves as the culmination of several years of brand transformation work.

At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

The brand's first character-driven campaign looks to appeal to people dealing with hectic work environments and return-to-office policies.

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

The Brite Side of Clean” centers around self-expression and spans CTV, social media, out-of-home and the 3M brand’s “Sparkle Squad” ambassadors.

Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...