Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...
The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...
Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.
The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips.
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