Marketers looking to justify ROI should get used to asking straightforward questions and brace themselves for answers—even ...

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that ...

The new mandates for Srivastava and Bose at BBH India are in addition to their current roles at Saatchi & Saatchi India and ...

Australia’s Atomic 212º has been nominated across multiple categories including media agency and agency growth leader. The ...

Articles written by Heather Vogell ...

The move fits the Indian government’s plans to revitalise high-end manufacturing within India and to provide global companies ...

David Fraser, executive creative director at BMF, sums it up: “Nobody wants to spend more time scouring supermarket shelves, comparing labels, and questioning their hommus choices. So, Aldi keeps it ...

OMD and UM are among the top five agencies in the agency table, while independent Nunn Media continues its momentum.

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising ...

Australia-based agencies have highlighted some of the most frustrating aspects of canvassing for new business or defending ...

Once the industry’s most inspiring week, SXSW 2025 leaned too heavily on AI and left creativity to the sidelines. If it wants ...

Matri will offer the support and mentoring programme to its staff across 13 offices in North America, EMEA and APAC.