Instead of a heavy advertising spend, Pablosky leaned into interactive, community-driven social media and in-person initiatives, and influencer marketing for its Ramadan campaign. Global footwear for ...
Cheil MEA's Sanjay Bhatia says that consumers crave personalisation that feels natural, intuitive and effortless.
Partnering with Mindshare and Private Jet Media, the Red Sea project campaign leverages 17 premium digital screens at private ...
The decisive factor in standing out among other creative agencies is ‘borderless creativity‘, says Ghassan Maraqa.
JWI's Charli Wright shares insights on redefining the creative agency experience and what it takes to cut through the noise ...
In an effort to boldly connect and engage with consumers, Deliveroo and Humantra launched a 'drinkable' billboard at City ...
Campaign Middle East rounds up the latest updates on social media platforms for Feb. Here are the key highlights.
TBWARAAD's Reda Raad shares insights on the factors driving creative differentiation and the role of data and AI in shaping ...
VisitBritain launched a global screen tourism campaign with a blockbuster inspired film called, Starring GREAT Britain.
The Hans Zimmer brand score will be featured in an upcoming brand campaign, in-cinema experiences and across customer service ...
Any brand aiming to maintain credibility and foster trust with its audience is likely to leverage advanced contextual AI.
The month-long Jenan Ramadan social media film campaign was brought to life by Blink, Hearts & Science, and Fingerprint Media Production.
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