As the TV upfront market looms ever closer, the unknowns of brands’ ability to make long-term media commitments become ...

Purpose marketing expert Thomas Kolster breaks down the best and worst ads. Among the notable campaigns for March 27: Telekom’s climate catastrophe in miniature, Tiffany’s new use for its iconic blue ...

Nielsen's new patent suit covers use of mobile phones to measure out-of-home viewing, an approach VideoAmp recently launched.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...

Ford is touting its vast U.S. manufacturing footprint while offering customers a new discount in a campaign that debuts just as steep auto tariffs begin to take effect on imports.

Marriott Bonvoy is unveiling its first brand platform from Wieden+Kennedy New York after the agency won the account about a year ago. The new global campaign “Travel Shapes Us,” is meant to ...

The YouTube chicken wing-eating show “Hot Ones” isn’t just popular with viewers—outside brands are increasingly hungry to get in front of its audience, which includes 14 million subscribers.

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Are you a print subscriber? Activate your account. Antonio Serros is strategist at brand consultancy Redscout. on APR 02, 2025 05:30 AM ET ...