The Premier League didn’t sign who you might expect this summer. Instead of a star striker or record-breaking winger, it brought Microsoft onto the roster.

Microsoft and the Premier League have penned a huge five-year deal to transform the fan experience with the power of AI. Powered by tools such as Azure AI and Copilot, fans can get personalized content,

The English Premier League and Microsoft on Tuesday announced a five-year partnership where the cloud giant will infuse its artificial intelligence Copilot into the league's digital platforms to provide quick facts and statistics about matches.