OpenAI announces ads in ChatGPT for free and Go tier users, reversing CEO Sam Altman's anti-ads stance as the AI giant confronts massive losses and infrastructure costs.

OpenAI is beginning to test advertising on its popular ChatGPT platform, potentially opening up a multi-billion-dollar annual revenue opportunity. The company announced the move on Friday. Given the computing power required by AI tools,

The ads will appear at the bottom of the chat window on the free and low-subscription versions of ChatGPT, OpenAI said Friday in a blog post.

OpenAI is reportedly asking a high price to advertise on ChatGPT, around $60 per 1,000 views, or triple what ads on Meta’s platform usually cost, according to The Information.

OpenAI announced Friday it will begin testing advertisements on ChatGPT in the coming weeks, as the wildly popular artificial intelligence chatbot seeks to increase revenue to cover its soaring costs.

Amazon.com is in talks to invest as much as $50 billion into OpenAI, per reports late Thursday, in a sign that the funding frenzy for AI shows no signs of stopping. Why it matters: The potential deal comes as Wall Street has been shunning the stocks of companies that have already partnered with OpenAI (see Microsoft's decline on Thursday) as investors worry whether the AI upstart behind ChatGPT will ultimately be able to pay off all its

In a statement, the company said that on February 13, the models GPT-4o, GPT‑4.1, GPT‑4.1 mini, GPT‑5 (Instant and Thinking), and OpenAI o4-mini will all be removed from ChatGPT, and will no longer be accessible through the platform.

Typing like ChatGPT boss Sam Altman might be cool online—but the habit could hurt Gen Z’s chances at jumpstarting their careers.