Kaitlyn Chen, the super energetic 5-foot-9 San Marino, Calif., guard, set the college hoops world in an uproar. After a three ...

The rise of NIL deals in college basketball is changing the game. With top-tier programs now spending over $10 million to build their rosters, are we witnessing the end of the underdog Cinderella ...

Nico Iamaleava is getting ready to put Tennessee behind him and enter the transfer portal in search of better NIL deals, ...

Intuit challenged itself to execute new name, image and likeness partnerships in real-time as up-and-coming stars emerged ...

Hailey Van Lith has been lighting up the court for the TCU Horned Frogs, but her off-court game is just as impressive. The 23 ...

As schools prepare to pay college athletes for the use of their name, image and likeness, details of proposed NIL contracts ...

Madness is April taxes. NCAA players earned millions in NIL. How do colleges like South Carolina University help ...

In its place is a new entity, conceived and operated by the power conferences to monitor and enforce so-called extra benefits ...

"Instead, multiple top guards have landed deals north of $2 million. The surge of spending comes as basketball war chests ...

Cooper Flagg is one of the biggest names in college basketball today. As a freshman at Duke University, he has quickly made a ...

The Illini basketball team’s missing disclosures reflect an indifference to documenting NIL deals across the athletic department, the news organizations found. Athletes from 20 sports combined have ...

In the world of NIL deals, few athletes have made as much of an impact as Livvy Dunne. The LSU gymnastics star has once again ...