Madison Conner has built a reputation as one of the best shooters in women’s college basketball. The TCU senior guard has ...

Intuit challenged itself to execute new name, image and likeness partnerships in real-time as up-and-coming stars emerged ...

Aziaha James is a standout senior guard for NC State’s women’s basketball team. She has made significant strides both on and ...

Madness is April taxes. NCAA players earned millions in NIL. How do colleges like South Carolina University help ...

Florida, where both Kai and Charlie attend high school, is a leading state in allowing high school athletes to participate in ...

As schools prepare to pay college athletes for the use of their name, image and likeness, details of proposed NIL contracts ...

College football fans know Steve Spurrier as the visor-throwing, scoreboard-lighting legend who never held his tongue. But in ...

Cooper Flagg is one of the biggest names in college basketball today. As a freshman at Duke University, he has quickly made a ...

In the world of NIL deals, few athletes have made as much of an impact as Livvy Dunne. The LSU gymnastics star has once again ...

A federal district judge this week advanced significant parts of quarterback Jaden Rashada’s fraud lawsuit against University ...

Arch Manning already holds one of the nation's highest collegiate athlete NIL valuations, and this week he increased that ...

Tennessee quarterback Nico Iamaleava did not show up at practice on Friday after reports of his NIL negotiations surfaced, a ...