The era of name, image, and likeness (NIL) that has blown up the world of college athletics, especially college football.

Oklahoma QB John Mateer has apparently gifted his teammates some swag off his recent NIL Deal with Beats By Dre.

Ahead of last year’s College Football Playoff, SeatGeek signed a group of college football players to NIL deals offering ...

A flurry of high-dollar NIL deals have come Manning's way as he takes the reins at Texas. The next closest athlete is $2.5 ...

UF's Robert Judin turned early career struggles into lessons for the next generation through the Gators' new NIL partnership.

Michigan is reportedly naming true freshman Bryce Underwood its starting quarterback, per CBS Sports' Matt Zenitz, with head ...

Cooper Lutkenhaus, the 16-year-old record-breaking sensation in the 800 meters, became one of the youngest American runners ...

Lutkenhaus, who has already run the fourth-fastest 800-meter time by an American, still has two years of high school left.

Baylor has ramped up its spending after years of avoiding the pay-for-play game. With that comes more work, pressure and ...

The USC Trojans' success on the recruiting trail has not gone unnoticed, and the momentum is thanks in part to an increase in name, image, and likeness (NIL) ef ...

The landscape of sports is shifting dramatically, with deep-pocketed investors reshaping the industry. Join the Milwaukee ...

The University of Louisville is spending revenue-sharing money on college volleyball. Here's a closer look at why U of L made ...