The Macy's Thanksgiving Day Parade has been on the upswing in the post-pandemic streaming era, and this year was no exception. The holiday staple for NBC and its streaming sibling Peacock reached a record 31.

The 2024 Macy’s Thanksgiving Day Parade was hosted by Today Show personalities Savannah Guthrie, Hoda Kotb, and Al Roker. It featured 17 character balloons, 22 floats, 15 heritage and novelty balloons, 11 marching bands, and performances from a selection of music stars.

In the latest TV show ratings, NBC’s The Voice was Monday’s most-watched non-sports program, and tied for the nightly demo win. Opposite Monday Night Football coverage on ABC, which averaged 8.5 million viewers and a 1.4 demo rating… NBC | The Voice (5.5 mil/0.4) was steady week-to-week; Brilliant Minds (2.8 mil/0.3) dropped some eyeballs but …