Jaguar’s rebranding has been ridiculed, but likely nobody will be laughing when the first of its new EVs comes out.

Jaguar is undergoing a transformation and has launched its rebrand with a new logo, a new design philosophy, and a radical new concept car.

The GSe brand was launched in 2022 as an electrified successor to the GSi logo that adorned Vauxhall cars from the 1987 ...