In an exciting development for sports enthusiasts and students alike, the University of South Carolina (USC) Athletics has announced a landmark 10-year partnership with Nike, set to take effect on ...

The University of South Carolina has approved a new apparel agreement with Nike, as the school’s athletics programs will move ...

When South Carolina signed its apparel deal with Nike last week, there was a surprise in the terms sheet of the contract.

Opinion editor Matthew T. Hall interviewed USC great Marcus Lattimore whose book is out ahead of a season of high hopes for ...

There is a clause in the USC-Nike contract that will provide South Carolina basketball with A’ja Wilson branded Nike gear.

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it ...

South Carolina football takes on Virginia Tech for the 2025 season opener. Here's how to get tickets for the game in Atlanta ...

Will LaNorris Sellers be a Heisman finalist? Will South Carolina football make the College Football Playoff? Here are 5 bold ...