Dickies’ parent company struggled since the pandemic. Will moving Dickies to California be enough to right its finances ... and keep the Fort Worth-born brand alive?

The workwear brand Dickies is shedding its Texas headquarters and moving to Costa Mesa, part of restructuring and cost-savings measures by its parent company, VF Corp., which manages Vans and

VF Corporation, which acquired Dickies in 2017, plans to move Dickies to an existing brand campus the company maintains in Costa Mesa, California. The move is expected to be completed in May 2025, which will end a long run Dickies had in Fort Worth, where the brand opened its doors in 1922.

Amid the great “California exodus” when major companies like Chevron, AECOM, CBRE and all of Elon Musk’s biggest businesses are moving their headquarters from the Golden State to Texas, workwear brand Dickies is opting for the exact opposite.

Iconic Fort Worth-based workwear brand Dickies is moving its headquarters to California. VF Corporation, which owns brands like Vans, Timberland and The North Face, acquired Dickies in an $820 million deal in 2017.

The move represents a real estate consolidation by VF Corp., which owns Dickies and Vans as well as outdoorsy brands the North Face, Timberland and JanSport.

The workwear brand Dickies is shedding its Texas headquarters and moving to Costa Mesa, part of restructuring and cost-savings measures by its parent company, VF Corp., which manages Vans and several other well-known lifestyle brands.