As marketing ecosystems grow more complex and accountability pressures increase, programmatic advertising is at a pivotal moment. Brands and agencies are being asked to justify marketing budgets ...

Programmatic media buying continued its strong momentum in India in 2025, driven by deeper automation, richer data signals and the expanding adoption of AI-led optimisation across advertisers and ...

Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct CTV ad sales.

Yang Han, Co-Founder and CTO of StackAdapt, joined us to unpack the findings from The State of Programmatic Advertising 2026.

In 2024, the global market for blockchain in media, advertising and entertainment surpassed $4 billion. By 2030, this figure is projected to reach almost $89 billion. The forecasted growth is ...

AUSTIN, Texas, Feb. 03, 2026 (GLOBE NEWSWIRE) -- In an era where B2B buyers are under increasing pressure to prove ROI amid stricter privacy regulations, fragmented buyer journeys, and declining trust ...

Advertising can be a Sisyphean task. Just when a problem is nearly solved, a new marketing platform, optimization method or three-letter acronym shows up and brings you back to square one. The latest ...

NEWPORT BEACH, Calif., Feb. 12, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”) a global leader in creator-powered commerce, today announced the launch ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...