The competitive gaming franchise will be reimagined with creators and content at the center. By Alex Weprin Senior Editor NBA Take-Two Media, the joint venture between the pro basketball league and ...

NBA Take-Two Media, the joint venture between the pro basketball league and video game giant, is ready to pull back the curtain on its plans for a rebooted NBA 2K League, a reboot that puts content ...

The league re-launch is accompanied by a multi-year partnership agreement with the National Basketball Players Association ...

Watch Jesser check out the all-new Peacock Performance View, the most innovative way to experience the NBA. See shot trails, player possession indicators, real-time stat tracking, and live Player ...

A month into the season, league data shows that “Tap to Watch” has driven fans to more than 4 million live game streams.

The November 17 edition of the SBJ Media newsletter features an analysis of the winners and losers of the YouTube TV-ESPN ...

Fixated, the next-gen talent firm that reps TheRealSketch and Funny Mike, has hired Jason Russak as Chief Content Officer.

A casual moment turns legendary when Harden drops a line that leaves LSK and Jesser shocked and laughing — pure gold on and off the court. ‘Not Constitutional’: Trump Threatens Blue Slip Suit Watch ...

Learn how the 2HYPE Crew, featuring Jesser The Lazer, Kristopher London & Cash Nasty, revolutionized basketball on YouTube in the first episode of our new series, "Beyond The Arc!" Watch as 2HYPE ...

The FanSided NBA team answers the biggest questions from the first week of the NBA season, including just how many awards Wemby will win this year. The Whiteboard is FanSided's daily NBA email ...

The Game Awards announced its 2025 nominees Monday, in a livestream on YouTube.

The 2025 NBA Finals are set. The Pacers' explosive offense meets the Thunder's relentless defense on the NBA's biggest stage. • NBA playoffs: Complete Coverage (1) Oklahoma City Thunder vs. (4) ...